What We Think

How do you fill stadiums with happy fans? On the left is a hypothetical section in a football stadium, all sold at one price. The data isn’t real, but it’s extremely realistic and based on real life. On the right is our simulation. We upped the price on the first couple rows and dropped it […]

Here at Impresario, we’ve been doing a count of all fully professional football clubs around the world. There are a lot! To get a perspective, I drew a map by continent, both for men’s clubs and women’s clubs. Europe is clearly the center of gravity of the professional football world, but these maps show it’s […]