Winning Starts Before You Take the Field
Long ago, I visited the main offices of a major American sports franchise. I won’t say which. The executive we met with said that things were as bad as they’d ever been in the long history of the organization. Attendance was rock bottom. The team was losing, and nobody was interested in anything they did. […]
Could You Use 10 Points on the Table?
One million pounds buys 3 to 10 points on the EFL League One table, according to our analysis. Depending on how efficiently teams spend their money. One million pounds incremental revenue from matchday in a European professional league is very, very achievable with the right guidance. More happy fans, more money. Sure beats losing a […]
How do you fill a stadium with happy fans?
How do you fill stadiums with happy fans? On the left is a hypothetical section in a football stadium, all sold at one price. The data isn’t real, but it’s extremely realistic and based on real life. On the right is our simulation. We upped the price on the first couple rows and dropped it […]