Wrong Pricing Can Kill Any Club’s Matchday
Incorrect pricing can kill any event. Kudos to Alex Pall of the Chainsmokers for his post earlier on what they’re learning from their ticket selling challenges this summer. It’s a thoughtful post with a lot of humility and perspective. (Those are traits you don’t find all that often in rock stars or venture investors. Much […]
Winning Starts Before You Take the Field
Long ago, I visited the main offices of a major American sports franchise. I won’t say which. The executive we met with said that things were as bad as they’d ever been in the long history of the organization. Attendance was rock bottom. The team was losing, and nobody was interested in anything they did. […]
Could You Use 10 Points on the Table?
One million pounds buys 3 to 10 points on the EFL League One table, according to our analysis. Depending on how efficiently teams spend their money. One million pounds incremental revenue from matchday in a European professional league is very, very achievable with the right guidance. More happy fans, more money. Sure beats losing a […]
